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How Bleach Affects Tensile Strength of the Hair
This sceintific information from chemist C. R. Robbins: A major side reaction of bleach application and processing on the hair involves...
Beth Minardi
Aug 10, 20251 min read
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The EMOTIONAL Side of Salon Color
I think most of us have been asked to do something we think is "rather crazy", and which is not in the client's best interest. Managing...
Beth Minardi
Aug 6, 20252 min read
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HAIR LIGHTENER (Bleach) vs. High Lift Permanent Hair Color
When a chemist defines how bleach acts in the hair, they note that bleach has the ability to dissolve (eliminate) golden-orange pigment...
Beth Minardi
Aug 4, 20253 min read
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NEW BEGINNINGS - HAIR COLOR for a New GENERATION
About ten years ago, two brilliant women, Meagan Scarlett and Liora Dudar began taking steps to reinvent hair color. And they did! Their...
Beth Minardi
Aug 3, 20252 min read
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HERE'S MY LIST: THESE ARE THE HAIR COLOR "BASICS" A NEW COSMETOLOGY SCHOOL GRADUATE SHOULD KNOW
I THINK MOST NEW BEAUTY SCHOOL GRADUATES BEGIN WITH ENTHUSIASM AND WITH THE DESIRE TO SUCCEED. I ALSO OBSERVE THAT COSMETOLOGY SCHOOLS...
Beth Minardi
Aug 2, 20254 min read
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MASSIVE CONFUSION - Let's Discuss Color Developer (Peroxide)
I'll start this color lesson with a bit of history. FIRST: The invention of modern permanent hair color by LOreal founder, Mr. Schiller:...
Beth Minardi
Aug 1, 20252 min read
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MEET ME FOR COLOR CLASS!
OCTOBER: A great month to enjoy diving DEEP into career-boosting hair color education! Come learn with me! Observe and participate as we...
Beth Minardi
Jul 31, 20252 min read
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HAIR COLOR CLASS -- October, 2025
PLEASE LEAVE A COMMENT here if you are interested in joining me for a full day of important, career-boosting hair color learning. I'm...
Beth Minardi
Jul 29, 20251 min read
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REDUCING COSTS PER SERVICE
As you know, I love demiperment hair color. ... however, product prices continue to soar. ONE GREAT OPTION many salons enjoy: TOTAL...
Beth Minardi
Jul 19, 20251 min read
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Preventing "Hair Color Fade" Right There the Sink.
Shocking but true! Particulary after using a formula containing a high lift blonde shade of hair color, or a creme or powdler lightener,...
Beth Minardi
Jul 18, 20252 min read
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GIANT ADVANCE IN SALON HAIR COLOR
Color for the next generation: LOREAL has reimagined MAJIREL! MAJIREL: THE NEXT GENERATION: More efficient formulas offer: Easier...
Beth Minardi
Jul 13, 20251 min read
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Soft, "Budget Friendly" Transition to Gray Hair
For the client who asks for help as she transitions to gray hair, start by BLENDING the white hair near the scalp and as that processes,...
Beth Minardi
Jul 12, 20251 min read
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SCIENCE: Why Dark Hair is Shinier than Lighter or Gray Hair
Whether natural or color-treated, dark hair often appears shinier than lighter hair because part of the light is reflected at the outer...
Beth Minardi
Jul 5, 20251 min read
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REFRESHING FADED RED HAIR DURING THE SUMMER MONTHS
Let's address two types of red hair: A rich "copper red" which has lost it's "punch" and luster A lighter warm "golden-copper" peach...
Beth Minardi
Jul 1, 20252 min read
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PROTECTING HAIR CONDITION
When creating a shade of color which is lighter than the natural hair, or when removing synthetic color from the hair, the product we use...
Beth Minardi
Jun 28, 20252 min read
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NN Hair Color Shades
When your client requests complete coverage of gray, using NN shades promise that the coverage will be COMPLETE. Frankly, even before...
Beth Minardi
Jun 27, 20251 min read
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Gray "COVERAGE"... Today
Right now, we are caring for two different requests from clients asking to COVER their gray hair. Client type one: The client who...
Beth Minardi
Jun 20, 20252 min read
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Metal Detoxification
One of the important features of Wella's Illumina Hair Color brand, is that it contains a demineralizing ingredient!. So, this modern...
Beth Minardi
Jun 14, 20251 min read
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BEST METHOD for LONG-LASTING GRAY BLENDING!
"Gray Blending" is not new.. many of us have been doing this for YEARS!. This technique allows us to use the client's gray hair as a...
Beth Minardi
Jun 14, 20252 min read
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Be Aware of People Who Enjoy Suing Other People
Throughout modern history, and particularly during times of unrest, we are made aware of those who attempt to obtain money by suing...
Beth Minardi
Jun 9, 20252 min read
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ERROR-RESISTANT HAIR LIGHTENING
There are many times when our ability to slightly lighten natural color one level can effectively create great beauty. We call this...
Beth Minardi
Jun 2, 20251 min read
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WAIVER FORM For PATCH TEST
As we know, a patch test revealing any sensitivity to hair color, is required to be provided prior to each and every hair color...
Beth Minardi
May 31, 20252 min read
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Controlling Color Action - Fact vs. Fiction
Speaking with so many talented salon professionals continues to be one of the most joyful parts of my life. Almost everyone I know has...
Beth Minardi
May 26, 20252 min read
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How to Choose the Right Hair Colour for Your Skin Tone
Choosing the best hair color for your skin tone doesn’t have to be hard. With a little help and some basic tips, you can find a shade...
Zeta Access
May 18, 20253 min read
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A NEW GENERATION of Color Refreshers
Great colorists traditionally "finish" a color appointment by refreshing faded hair lengths using an acidic glazing formula. This is...
Beth Minardi
May 18, 20253 min read
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LOW Commitment Color That CARES
DAVINES introduces the first ever Regenerative Organic certified ingredient in Davines hair color. THE PRESENT TIME is a demi-permenent,...
Beth Minardi
May 17, 20251 min read
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MAKE MORE MONEY
I've learned that most salon color clients do not respond well if we try to explain why they should avoid "going gray". This decision...
Beth Minardi
May 10, 20252 min read
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PERMNENT COLOR PH CHANGER
Members here are asking how they can transform a permanent hair color into a less alklaine solution..... Creating deposit without "lift"...
Beth Minardi
May 9, 20251 min read
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A GORGEOUS HIGHLIGHT Accenting Natural LEVEL 3 or 4 BRUNETTE Hair
When a client understands that her natural skin tone and eye color, are WARM, and when she has natural rich brown hair, levels 2, 3 or 4,...
Beth Minardi
May 8, 20252 min read
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CHANGING PERMANENT HAIR COLOR Into A DEMI-PERMANENT FORMULA
Hair color chemistry continues to fascinate me. I observe new liquids coming on the market. These are designed to be added to your bowl...
Beth Minardi
May 7, 20252 min read
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MORE COMPETITION - Madison Reed is On The Move
Those who have read today's Wall Street Journal may see that Madison Reed is planning to take another bite out of the salon professional...
Beth Minardi
May 6, 20252 min read
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AVOID "UNEVEN" Color Results.. It's Easy!
We have all seen hair color that looks lighter and brighter near the scalp, but, closer to the ends of the hair lengths, the color looks...
Beth Minardi
Apr 30, 20252 min read
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Creating "Cool" Light Brunette Color
When I first began studying color, I attended a major educational event where one of the most frequently asked questions was "How can...
Beth Minardi
Apr 28, 20252 min read
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Re: "ORGANIC HAIR COLOR
Refer to THE ETHICIST: In the April 26th edition of the New York Times
Beth Minardi
Apr 26, 20253 min read
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GEORGE CLOONEY.. and HAIR COLOR!
As you may know, leading actor GEORGE CLOONEY, is known also for being wonderfully handsome. Right now, he is starring on Broadway, in...
Beth Minardi
Apr 24, 20252 min read
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Who is Your "AUDIENCE"?
Aside from creating beautiful hair, salon professionals also serve as therapists and entertainers. If you see 12 people per day, you...
Beth Minardi
Apr 20, 20251 min read
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GRAY HAIR - Image vs. Convenience
YES! "going gray" has become a trend.. even for a number of celebrities. And, of course, the choice is entirely up to your client. As...
Beth Minardi
Apr 18, 20253 min read
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NEVER-FAIL TECHNIQUE - Gentle Lightening of Very Dark Hair
This very controlled yet EFFECTIVE tehnique allows you to effectively remove very dark dye from brunette hair.. OR to gently lighten...
Beth Minardi
Apr 16, 20252 min read
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EVOLUTION - Salon Survival
Notes from Salon Business Guru, MARIA FONTANA: "The beauty business is NOT what it WAS.. Most of us were taught to "grind" "smile" and...
Beth Minardi
Apr 15, 20251 min read
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SUCCESS WITH HUMAN HAIR WIG and HAIR PIECE HAIR COLOR
WIGS are a big business.. but not the type of wigs usually worn in the past!. We're talking about partial hair enhancers like human hair...
Beth Minardi
Apr 11, 20251 min read
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BIG ANNOUNCEMENT FOR SALON PROS!
Get rerady for an exclusive "unfiltered" heart to heart discussion with salon icon Maria Fontana and me, Beth Minardi, on my Facebook...
Beth Minardi
Apr 11, 20251 min read
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SUCCESSFULLY DEEPENING BRUNETTE HAIR -- Avoiding "Black" Results
There is a very fie line between very rich, deep brunette hair and black hair. And we all know that hair of any measurable porosity.....
Beth Minardi
Apr 9, 20252 min read
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TRUTH: BLACK TO BLONDE
Some clients who opted to wear very, very dark hair now look forward to warmer months... Deciding that being blonde might be a great...
Beth Minardi
Mar 31, 20252 min read
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CLIENT FEEDBACK -- SURPRISING!
THIS MIGHT BE A SHOCKER... but here goes!! Salon pros know the importance of conducting a great consultation before beginning salon...
Beth Minardi
Mar 25, 20252 min read
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AVOIDING UNWANTED "HEAT" when Base-Breaking
Slightly softening depth at the regrowth area, prior to creating a blonde highlight can be a great way to provide wonderful...
Beth Minardi
Mar 21, 20251 min read
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BEST BOTANICALS At A Glance
The modern approach to beauty again focuses on the benefits of natural ingredients... supporting scalp health and hair condition. Listed...
Beth Minardi
Mar 20, 20251 min read
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GROWING OUR PROFESSIONAL ASSOCIATION AS HAIR COLOR EXPERTS
Dear Hair Color Friend: Right now, many professionals.. both "long-term" and new, are struggling with the ever-growing costs of doing...
Beth Minardi
Mar 18, 20251 min read
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BOSTON: My Master Class at Charles David Salon. Monday, April 28th... Time to Register!
Be IMMERSED in advanced hair color learning. It's easy to register ... and class size is limited. Charles David Salon is located in...
Beth Minardi
Mar 18, 20251 min read
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REQUIRED LIGHTING For SALONS
Lighting experts will probably tell you the importance of TASK LIGHTING in your salon. When designing Minardi Salon in NYC, we were...
Beth Minardi
Mar 13, 20252 min read
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CREATING INTENSE COLOR DEPOSIT!
Colorists often meet a new client whose hair lengths may be previously lightened and VERY porous... which suggests hair damage. As you...
Beth Minardi
Mar 9, 20252 min read
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