We have ALL seen this. A brunette, or Red client comes in with a huge need for a retouch. The hair lengths and ends are SO FADED!!!! It's been a long time inbetween retouches. So we are going to cure this by refreshing those hair lengths TWICE. Here's what I do: I first complete the usual root retouch application and set the time for 45 minutes at room temperature. When 20 minutes remain on the timer, I mix Sheade E.Q., Goldwell Colorance, Schwartzkopf Vibrance, Rusk Deep Shine, or...

Today! Huge interest on line about her pastel blonde! This has ignited many questions about how to accomplish this glam result! Before we get started, let’s note that this is NOT an ‘easy care, low maintenance shade unless the wearer is naturally very light blonde. And getting this look requires proper conditioning and a flawless, smooth blow out. — keep in mind that the ‘movie star’ blondes on screen years ago, were wet set, tortured every two weeks with retouches, and lacquered ...

Think of Peroxide (developer) as the FUEL that activates any type of oxidative color to begin working in the hair: lighteners, permanent shades, demi and semi shades begin working when mixed with peroxide. Peroxide, H2O2 decomposes during the coloring process and becomes waater H20, along with free redicals. When this happens, the coloring product stops working in the hair, but free radicals can cause distuption until they are thoroughly rinsed (removed) from the hair. The salon...