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MAKE MORE MONEY
I've learned that most salon color clients do not respond well if we try to explain why they should avoid "going gray". This decision...
Beth Minardi
May 102 min read
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PERMNENT COLOR PH CHANGER
Members here are asking how they can transform a permanent hair color into a less alklaine solution..... Creating deposit without "lift"...
Beth Minardi
May 91 min read
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A GORGEOUS HIGHLIGHT Accenting Natural LEVEL 3 or 4 BRUNETTE Hair
When a client understands that her natural skin tone and eye color, are WARM, and when she has natural rich brown hair, levels 2, 3 or 4,...
Beth Minardi
May 82 min read
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CHANGING PERMANENT HAIR COLOR Into A DEMI-PERMANENT FORMULA
Hair color chemistry continues to fascinate me. I observe new liquids coming on the market. These are designed to be added to your bowl...
Beth Minardi
May 72 min read
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MORE COMPETITION - Madison Reed is On The Move
Those who have read today's Wall Street Journal may see that Madison Reed is planning to take another bite out of the salon professional...
Beth Minardi
May 62 min read
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AVOID "UNEVEN" Color Results.. It's Easy!
We have all seen hair color that looks lighter and brighter near the scalp, but, closer to the ends of the hair lengths, the color looks...
Beth Minardi
Apr 302 min read
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Creating "Cool" Light Brunette Color
When I first began studying color, I attended a major educational event where one of the most frequently asked questions was "How can...
Beth Minardi
Apr 282 min read
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Re: "ORGANIC HAIR COLOR
Refer to THE ETHICIST: In the April 26th edition of the New York Times
Beth Minardi
Apr 263 min read
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GEORGE CLOONEY.. and HAIR COLOR!
As you may know, leading actor GEORGE CLOONEY, is known also for being wonderfully handsome. Right now, he is starring on Broadway, in...
Beth Minardi
Apr 242 min read
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Who is Your "AUDIENCE"?
Aside from creating beautiful hair, salon professionals also serve as therapists and entertainers. If you see 12 people per day, you...
Beth Minardi
Apr 201 min read
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GRAY HAIR - Image vs. Convenience
YES! "going gray" has become a trend.. even for a number of celebrities. And, of course, the choice is entirely up to your client. As...
Beth Minardi
Apr 183 min read
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NEVER-FAIL TECHNIQUE - Gentle Lightening of Very Dark Hair
This very controlled yet EFFECTIVE tehnique allows you to effectively remove very dark dye from brunette hair.. OR to gently lighten...
Beth Minardi
Apr 162 min read
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EVOLUTION - Salon Survival
Notes from Salon Business Guru, MARIA FONTANA: "The beauty business is NOT what it WAS.. Most of us were taught to "grind" "smile" and...
Beth Minardi
Apr 151 min read
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SUCCESS WITH HUMAN HAIR WIG and HAIR PIECE HAIR COLOR
WIGS are a big business.. but not the type of wigs usually worn in the past!. We're talking about partial hair enhancers like human hair...
Beth Minardi
Apr 111 min read
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BIG ANNOUNCEMENT FOR SALON PROS!
Get rerady for an exclusive "unfiltered" heart to heart discussion with salon icon Maria Fontana and me, Beth Minardi, on my Facebook...
Beth Minardi
Apr 111 min read
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SUCCESSFULLY DEEPENING BRUNETTE HAIR -- Avoiding "Black" Results
There is a very fie line between very rich, deep brunette hair and black hair. And we all know that hair of any measurable porosity.....
Beth Minardi
Apr 92 min read
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TRUTH: BLACK TO BLONDE
Some clients who opted to wear very, very dark hair now look forward to warmer months... Deciding that being blonde might be a great...
Beth Minardi
Mar 312 min read
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CLIENT FEEDBACK -- SURPRISING!
THIS MIGHT BE A SHOCKER... but here goes!! Salon pros know the importance of conducting a great consultation before beginning salon...
Beth Minardi
Mar 252 min read
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AVOIDING UNWANTED "HEAT" when Base-Breaking
Slightly softening depth at the regrowth area, prior to creating a blonde highlight can be a great way to provide wonderful...
Beth Minardi
Mar 211 min read
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BEST BOTANICALS At A Glance
The modern approach to beauty again focuses on the benefits of natural ingredients... supporting scalp health and hair condition. Listed...
Beth Minardi
Mar 201 min read
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GROWING OUR PROFESSIONAL ASSOCIATION AS HAIR COLOR EXPERTS
Dear Hair Color Friend: Right now, many professionals.. both "long-term" and new, are struggling with the ever-growing costs of doing...
Beth Minardi
Mar 181 min read
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BOSTON: My Master Class at Charles David Salon. Monday, April 28th... Time to Register!
Be IMMERSED in advanced hair color learning. It's easy to register ... and class size is limited. Charles David Salon is located in...
Beth Minardi
Mar 181 min read
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REQUIRED LIGHTING For SALONS
Lighting experts will probably tell you the importance of TASK LIGHTING in your salon. When designing Minardi Salon in NYC, we were...
Beth Minardi
Mar 132 min read
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CREATING INTENSE COLOR DEPOSIT!
Colorists often meet a new client whose hair lengths may be previously lightened and VERY porous... which suggests hair damage. As you...
Beth Minardi
Mar 92 min read
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GUARANTEED BLONDE BEAUTY
When hair color was invented, it was created to do ONE THING: TO COVER GRAY HAIR. Blonde shades were named and identified as being those...
Beth Minardi
Feb 271 min read
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TIME WELL-SPENT. ... Blonde Hair
As we elevate our status to being an exceptional hair color ARTIST, scheduling sufficient time becomes very. important. After seeing how...
Beth Minardi
Feb 232 min read
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CAUTION: Silver - Platinum Toners
Addressing the ‘trend to platinum blonde’ . This shade requires that the hair be pre-lightened ( bleached) to the palest yellow- almost...
Beth Minardi
Feb 212 min read
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A DEEP History of Hair Color... Hair and Humans.
.... As I have shared before, I read at times, and I have been able to learn some intricate facts about hair color from several very...
Beth Minardi
Feb 182 min read
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The Elements in Keratin
CARBON. 50% - 60% OXYGEN. 25% - 30% NITROGEN. 8% - 12% SULPHUR. 4% - 6% HYDROGEN. 4% - 5% These are supplied to the hair via the...
Beth Minardi
Feb 121 min read
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Guidelines For Color Result Consistency
Listed here are "rules" I set for beginning colorists as they started working on their own chair at my salon in NYC. These were some of...
Beth Minardi
Feb 92 min read
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NEW LEARNING OPTION
Join me: CHANGE THE HAIR COLOR.. CHANGE THE MAKEUP! Let's help our clients experience their beautiful best! We will create significant...
Beth Minardi
Feb 81 min read
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CLICK THIS LINK to Register Monday, April 7th. ADVANCED IMMERSION INTO HAIR COLOR With BETH MINARDI
Meet me at Robert's Salon and Spa, Indianapolis, Indiana, for an inspiring, career-boosting day of hair color learning. Elevate your...
Beth Minardi
Jan 281 min read
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Exactly What IS a "COUPLER" in a Hair Coloring Product?
A coupler is generally an aromatic compound, either a benzene derivitive or a napthol. Couplers modify the color generated when used...
Beth Minardi
Jan 241 min read
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Happy To Join You
I dedicate my professional life to joyfully immersing manfucaturers, salon pros, and distributors into the captivating world of hair...
Beth Minardi
Jan 201 min read
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URGENT NEWS - Product Safety - Lead Content
Washington- Toxic Free Cosmetic Act. Washington State's Toxic Free Cosmetic Act A message for salon professionals This restricts the...
Beth Minardi
Jan 171 min read
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CHEMICALLY NOT IDENTICAL
Mixing permanent hair color with a large proportion of low volume developer and, perhaps, adding a bonder.. does NOT create a formula...
Beth Minardi
Jan 21 min read
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CHANGES EFFECTIVE TODAY
My association with Beecher, the USA distributor of ARTEGO ended on January 1, 2025. ARTEGO offers a number of great-performing hair...
Beth Minardi
Jan 22 min read
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NEW HAIR REPAIR SERVICES: Beyond "Conditioning"
STAY TUNED! As a new year unfolds, more product designers will be introducing bio-memetic products that very effectively create hair...
Beth Minardi
Dec 30, 20241 min read
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MORE: MARILYN MONROE HAIR
Many of you read the very interesting post we shared on my Facebook Group Page. Erin, a great hair, makeup and beauty blogger found some...
Beth Minardi
Oct 8, 20243 min read
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PROCEED WITH CAUTION
While on-line video education can sometimes provide good instruction and inspiration, please remember that NOT ALL posts are completely...
Beth Minardi
Jun 5, 20243 min read
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STOP! LOOK! EVALUATE!
BEFORE you begin mixing color, have you examined the current level and tone of your client's ROOT AREA? If not, you may be in for a very...
Beth Minardi
Sep 18, 20231 min read
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"RED RIOT" - A Few Fun Formulas for the Artistic Color Professional
Some "Summer Sizzle" for those clients who are ready to try some tones reminiscent of "Old Hollywood" this summer. Pastel, shiny.. and...
Beth Minardi
Jul 6, 20231 min read
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Beauty and The Government
Currently, beauty school owners are extremely concerned about changes in how the US Government may no longer fund beauty education. ...
Beth Minardi
Jun 24, 20234 min read
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ENHANCED Color Options - FREE Instruction
Finally! It took me three months to test and then to write three chapters about how using BEAUTY FUSION PHYTO TECH color can enhance the...
Beth Minardi
Jan 10, 20231 min read
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Managing a Failed Attempt at Single Process Blonding
High-lift shades of blonde permanent hair color can be beautifully effective... but they DO have their limits. When a client's hair...
Beth Minardi
Apr 13, 20222 min read
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MANAGING The "Magic"of Marketing
I can't count the number of times I've purchased something that looked great, was pretty, or promised to magically improve my...
Beth Minardi
Sep 24, 20214 min read
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How to Choose the Right Hair Colour for Your Skin Tone
Choosing the best hair color for your skin tone doesn’t have to be hard. With a little help and some basic tips, you can find a shade...
Zeta Access
4 days ago3 min read
5
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A NEW GENERATION of Color Refreshers
Great colorists traditionally "finish" a color appointment by refreshing faded hair lengths using an acidic glazing formula. This is...
Beth Minardi
4 days ago3 min read
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LOW Commitment Color That CARES
DAVINES introduces the first ever Regenerative Organic certified ingredient in Davines hair color. THE PRESENT TIME is a demi-permenent,...
Beth Minardi
5 days ago1 min read
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What Makes Beth Minardi Signature Hair Color the Choice of Top Colorists?
If you’ve ever wondered how expert colorists make hair look so vibrant and natural, many of them will tell you it starts with using the...
Beth Minardi
May 133 min read
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