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My views regarding the non-stop sharing on Instagram and other social media outlets differ from almost everyones' My dear salon pal Andrew Finkelstein shared words of wisdom prepared by Seth Godin.

"Instead of trying to reach everyone, seek to reach the SMALLEST VIABLE AUDIENCE.

Delight them so that they will fully delight others."

So, before sending out images, ask yourself: What type of client do I wish to attract? What type of person will be interested in my images and messages? WHY am I taking

this photograph? Who will be inspired by this photo? AIM BEFORE YOU SHOOT!

Stop taking everyone's picture unless doing this has been successful for you. Some images,

while acceptable, are far from inspirational. Influencers curate their images. They choose great lighting, interesting models, inspirational work... and great photography. Share your finest work and seek that viable audience! b

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My demographic is primarily 60 years and older. My IG photo contributions are steady but not frequent. They are usually event oriented: wedding, anniversary, or an unexpected occasion. My goal has been to reveal the splendor of the mature woman or man. These photos have enhanced my business, provided me solid referrals, and have assisted in educating the public to the atheistic appeal of this age group. The added bonus is that I now include their adult children, and their spouses as clients. Beth, you are so right about creating a strategy…. for everything! I’m just glad that all those courses in marketing eventually paid off. 😉

Beth Minardi
Beth Minardi

Bill! Tthank you so much for your wonderful insight. I think some salon pros were told to post all day.. and to post everything. Hoping that at least one image might resonate. There is No Way to compete with the professionally shot photos created by those who have taken instruction in photography... (or with professional photographers!). Poses, LIGHTING, background, "session level" hair finishes, professional models, and So Much More create images worthy of placement in a fashion or beauty "book'. We all see photos of less than beautifully finished hair, with the "model" wearing a mask and a smock or a coat, against a background loaded with distracting objects, -- all poorly lit. We ask ourselves: WHY was thi…

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