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AT LAST! "SULFATES"

Updated: Mar 1, 2022

This, in yesterday's New York Times.. a FULL Page. Sulfates have had a bad rap

attached to their being harsh. Expensive, cocoanut derived sulfates are "natural",

and again, EXPENSIVE. Here's what the ORDINARY Hair Care Company says:


"Removing sulphates has become a trend in Clean Beauty. Casting them as too harsh and not sensitive enough.

ORDINARY follows results - not trends. Evidence-based Science-backed Ingredient-led


So, instead of removing sulphates Ordinary researched them, and reduced them down to their essential levels


Strong enough to remove buildup and impurities. Soft enough to hydrate skin and scalp over time. Introducing Sulphate4% cleanser for Body and Hair. SLES-2 is a softer kind of sulphate that's gentle yet EFFECTIVE cleansing. Just an FYI.


When YOU investigate the ingredients included in some of the FINEST luxury shampoos and conditioners, you may see that "sulfates" (the good ones), are present. These are usually those that are naturally derived, expensive, AND naturally derived. SULFATES create gentle

lather and act almost like a "vacuum" which helps life cellular debris and "dirt" from both the

scalp and the hair. And, the best ones are housed in products with a lower ph. All this type

of information is posted here on AllAccess, AND is discussed at every IMMERSION INTO

HAIR COLOR session I host. Next stop: Boston, March 28th. Only SIX places remain. Coming in April and May: Chicago and Cleveland. Stay tuned here for announcements. B

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8 Comments


Thanks Beth, you are a great mentor I look up to!

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Beth Minardi
Beth Minardi
Mar 01, 2022
Replying to

Thank YOU so much. We all need a "source" for information that supports us as we work to elevate salon hair color to an art form! B

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Beth Minardi
Beth Minardi
Feb 28, 2022

Member comments are always so appreciated. Our color community allows us to share, question and to be part of a committed professional group! B

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Felicia Cardinale
Felicia Cardinale
Feb 28, 2022

Thank you for sharing !!!

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Beth Minardi
Beth Minardi
Feb 28, 2022
Replying to

My pleasure, Felicia. Being able to read "factual" science about beauty and hair color makes our salon lives easier. THANK YOU for being an ALLACCESS member. I hope to see you in class oneway soon. B

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BillBakerHair
BillBakerHair
Feb 28, 2022

Thank you for including science and the necessities of in making decisions about products. I remember very little discussion /presentation during classroom time in beauty school. As always Beth, you are on top of it. Salute.

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Beth Minardi
Beth Minardi
Mar 01, 2022
Replying to

Thanks so much, Bill. I'm so pleased that you and so many of our members "get it" and want to serve our clients best by obtaining a DEEPER understanding regarding what we DO as colorists! xox, B

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