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CONSULT W/COLORIST. PURCHASE from SALLY. Color Your Hair at Home

I feel powerless. Let's face it. BILLIONS of dollars are spent, annually, on hair color

products used by "consumers", at home. Only hundreds of millions are spent on hair

color products used professionally, in salons. So, for manufacturers to stay in business, color must sell.... to ANYONE WHO WILL BUY IT. Salon clients want to use pro brands

at home. The demand is there. Now, SALLY will sell to those who choose to forego the

level of service, attention and knowledge offered during a salon appointment. They will

receive products at home and color their hair themselves or aided by a friend or family member. .


Are you CONCERNED?. I am! VISIT: https;/www.sallybeauty.com/licensed-colorist/on/demand/ Color "clients" sign up for a video or audio consultation with a

licensed salon pro who is working with Sally to provide detailed conversations, where the consumer shares the precise shade and "look" they desire, and an honest communication

of where their hair color "is" right now.


Next, the licensed pro, working on Sally's behalf, provides a complete, step-by-step

instruction and creates a color order form which connects to the SALLY SHOPPING

CART. Then, the consumer purchases the product which is shipped to her/him along

with the instructions provided.


SALLY is the lead company associated with Cosmoprof and Armstrong McCall.

several of distributors you might buy from. I am concerned about how this affects

these two professional stores.. bur I am MORE CONCERNED about how this affects US.

... The talented people dedicated to excellence, seeing clients at our salons. I do worry

about the salon "experience', the wonderful opportunity a client has to sit in comfort, relax.

do something wonderful for themselves, and be assured of a great color result.


The salon EXPERIENCE is what we must all protect.. and provide. What's next?

Cut your own hair? Shoot your own Botox? Forego a professional manicure?

Change the oil in your own car?... SERVICE is a business. Let's not let it disappear.


Join me as we continue our dedication to elevating salon hair color to an art form.

Meet me for class. Continue your membership here. and, PLEASE COMMENT. Don't just

leave a "like". Let me know what YOU THINK about this after going to the Sally website.

Let's find a way to have our voices HEARD by someone who will LISTEN and then help

protect us. We DO need and deserve PROTECTION. I want to help, and I'm certain you

do as well. You can ALWAYS email me at bethminardi@gmail.com.


Stay Spectacular,


Beth

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4 commentaires


I completely agree. I understand the need for consumers to tighten their financial belts in this economy & there will always be those who color their hair at home. That being said, however, for a licensed professional to literally take $$ out of the pockets of other professionals is abhorrent. But as you said, this may come back to bite them. Color corrections may be right around the corner, & that takes skills & knowledge that can only be obtained in a salon setting by well-educated professionals.

Keep doing what you do, Beth. Looking forward to seeing you in Sarasota in 2 weeks.

Linda Dorcey

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Beth Minardi
Beth Minardi
10 janv.
En réponse à

Thank you so much, Linda. Those of us in this beautiful business must simply, politely yet firmly share our concerns.. not only for ourselves and our own business... but for those who come after us. The business of beauty... creating an EXPERIENCE a client can enjoy and where they can relax, knowing that their hair is in expert hands.. matters.. I do pray that what we do so well is available in the future. See you in SARASOTA! Can't wait. I'm so happy you are joining us! Beth

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Beth Minardi
Beth Minardi
10 janv.

Giant corporations move carefully and are sure to ‘cover’ all potential issues before moving ahead. For YEARS, color has been sold to home users. With detailed instructions AND with the very visible Requirement that a patch test is Required prior to application. Frankly, this new Sally Beauty option may not be a Huge success… but they’ve begun to tread the water which had been at least marginally protected in the past. B ... Thx so much for commenting. B

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Hi Beth, I feel the same way as I do with Madison Reed; betrayed, used, insulted, etc.. It's difficult enough dealing with business/admins who only care about money, but even more so, it's very disconcerting to think that a fellow colorist would take part in this. Maybe it's good for the colorist who cannot work in a salon? If so, this should not be the capacity; maybe consult friends and clients through word of mouth... ( I am actually allergic to color, with no reaction for thirty years so far!). if I could not work work in the salon, I would not feel comfortable taking away the value of salon professionals. This involves chemicals, so who is liable if somethi…

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