I remember how excited colorists and color manufacturer educators were when dramatic
red-violet shades of color were first introduced in the United States. Think of how today's
"fashion tones" excite wearers.. that's how colorists felt when, at last, "burgundy color" was coming to America! Something NEW! Back then, people were going to Studio 54, wearing
bright colored clothes from Fiorruci, prints, florals and giant bell bottoms. While pastel blonde color was always considered really SEXY!.. women began thinking beyond blonde or red.. and wanted to try on that very FAR FROM NATURAL WINE SHADE!
Sadly, not every company explained how their particular red-violet shade would work. And,
during the mid 1980's, MOST of the women coloring their hair at salons did so to cover gray.
In my opinion, THAT's when a very clear explanation regarding color behavior, and how various shades affect the hair became massively important. There are two general types
of red hair color: Red shades created to create soft, believable red on white hair, (these contain a "naturalizing" background color.. usually a bit of brown or tan). And RED FASHION shades, which were invented to create BRIGHT RED shades on virgin hair which had not
yet turned gray, .. and which needed to effectively "lift out" natural brown color as they desposited strong FASHION RED TONES into the hair. ... Regrettably, that important information was (and at times remains( omitted. So, when one color company introduced
two 'exciting" shades of wine red: Berrywood and Redwood.... BEAUTIFUL BURGUNDY
yet turned gray, .. and which needed to effectively "lift out" natural brown color as they desposited strong FASHION RED TONES into the hair. ... Regrettably, that important information was (and still may not be) explained to curious salon clients. I’ here for you. Reach out whenever you’d like. B