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"D". Demi. Deposit. Darken. Developer

The introduction of DEMI-Permanent hair color happened more than thirty years

ago. It's wonderful performance is truly a GAME-CHANGER. I believe color manufacturers

feared that it would minimize purchases of their line of permanent hair color. So, most

stated that demi colors would "blend" rather than "cover" gray hair. But, when mixed,

applied and permitted to process sufficiently, the gray coverage is WONDERFUL. Demi

Permanent technology creates DEPOSIT INTO THE CORTEX WITHOUT LIFT of

the hair which is more deeply pigmented than the shade of demi color applied.

Example: A client has 50% gray and 50 percent level 3, medium brown hair. Virgin

hair. If we mix and apply a demi-permanent hair color at level 5, lightest brown, the

gray hair will cover to a level 5 and the hair which is level 3.. remains unchanged (unless that hair is super - porous. HOW FABULOUS.

Personal story: At my NYC salon, I had a new client who was brunette and who was becoming gray.. about 40% gray. She had never colored her hair.. She was afraid or

the entire hair color "thing" but knew that the gray was not flattering. I applied a

level 6 Warm Neutral Demi Permanent shade to her hair. So, she remained a brunette

.. with what looked like hundreds of dollars worth of rich, deep blonde highlights!

TAA DAA! Hundreds of my colorist friends continue using demi permanent hair color

to cover gray when no "lift" is desired. Frankly, the results (my opinion) are better than

those achieved via application of permanent hair color. .. I could write a book on this.

I asked my "Color Brother" Charles (Buddy) Dudley, of Charles David Salon in Hanover,

Ma. to share a few formulas he uses to cover gray... using L'Oreal Richesse---- I'll share

one here and others on our Facebook Group Page for colorists. Please note that

I have used Clairol's Second Nature, Shades E.Q. Wella Color Touch, Goldwell's

Colorant---Rusk Deep Shine Liquid Demi and now. BEAUTY FUSION PHYTO TECh

Color, mixed as a Demi-plus shade. Here is a great, rich lighter blonde formula

Buddy has so kindly shared with us:

OK. Hair is 70 percent gray and 30 percent level 6, Dark Blonde.

3/4 tube of 9.01 Richesse- plus 1/4 tube of Richesse- 8.0 and 15 Volume Developer .. A delicious

creamy Nordic Blonde. process for 30 - 40 minutes at room temperature, checking for

deposit about every 15 minutes. I could literally write a BOOK on how much I enjoy

using DEMI-PERMANENT hair color in almost every single situation where I need to

change hair color to a shade deeper than it currently is... and that means gray hair,

and pre-lightened or faded hair. These demi-permanet options are only a part of

what we cover in my IMMERSION INTO HAIR COLOR Sessions. See you soon:

Pittsburgh, Pa., Flanders, NJ. and Sarasota, Florida! B

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Oct 26, 2023

Beth, thanks for great work. In the past you have talked about Wella colortouch equal parts with 10, but can’t find anything on here. What level would you mix for a level 5 with 25% white? Time? proportion Heat? Thank you.

Beth Minardi
Beth Minardi
Oct 26, 2023
Replying to

CT equal Larry’s with Wella 1.9 percent developer. You’d like a level 5 on highly gray hair. I’d mix equal parts of 5/3 and 6/77 with developer. Apply to root only. Heat 20 mins. Cool 20 mins. B


I would like to purchase Fusion Demi color. I use to us your color line.

Beth Minardi
Beth Minardi
Oct 26, 2023
Replying to

Bobbie. Call Elisa now- 817-877-7384. She will take your order. B


I was on your recent Zoom call with Beauty Fusion. I have followed and learned from you for years, started looking into beauty fusion, purchased an intro kit strictly for Demi use. I just couldn't figure it out! I can't recall what you said but it finally clicked! Best Demi I have used in a while! It's so versatile, and very much what I need!

Beth Minardi
Beth Minardi
Oct 26, 2023
Replying to

Nattrit. Call me for help tonight or tomorrow: 646-468-9802. Did you get color booklets 1, 2, and 3 in your order? B

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