Good news for salons! Sale of luxury level salon hair products GREW eight percent during the first quarter of 2024. I hope some of those dollars came your way. YOU can make that happen!
There is NO doubt that salon products are sold on line and at various retailers. That’s one reason why it is important to keep your options open and to consider avoid m
Being ‘committed’ to a widely available brand. Consider trying a boutique luxury brand (there are many), that is NOT readily available to the general public. Customers see everything when they come to your salon. They become curious, seeing something new, different - not available everywhere. You can ignite that spark!
I believe retail sales start AT THE SINK. While caring for your client there, TELL THEM what you are using. As the client processes, bring that shampoo and treatment to the front desk… visible and discussed briefly as the client pays for her services.
It takes energy and a bit of effort to research what’s available. The rewards are worth it. If you’d like recommendations, leave a comment or a message. I will be in touch! B
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