2022 has already been a very intense year in the world of hair coloring. New products,
shades and categories are available to us now. Here are just a few of my thoughts:
WELLA made a wonderful new color introduction; bringing a GEL Demi Permanent brand
to salons. SHINEFINITY is a top performance GEL Demi Color Line. Unlike other demi
brands, SHINEFINITY contains NO ALCOHOL and NO SILICONE. It is mixed with equal
parts of its own developer, and can be processed with or without heat. Every shade is
intermixable. The color deposit is so. predictable. SHINE and CONDITION of the hair,
both wet and dry... AMAZING
EVO. The wonderful brand, offering my favorite color conditioners: EVO FABULOSO, have
introduced their wonderful new color line to the USA. It is called HUE VERSE. Created by
color geniuses in Australia, and manufactured in Italy, this brand of permanent creme colors
AND liquid demi shades was a JOY to test with my clients. I LOVE this brand, and am using
it now. The levels are TRUE and the color deposit is WONDERFUL. Gray coverage is
100 percent. And, in addition to all that, these intermixable shades create results that are
GORGEOUS. Shiny, rich, and durable. They simply do not fade in between appointments.
The sticker price is high.. BUT, the color is housed in a three ounce tube. The permanent
creme shades are mixed: 1 ounce of color with 1 1/2 ounces of developer. Tina Wylie
is our "go to" person for information on EVO
BEAUTY FUSION - How remarkable! Beauty Fusion is a wonderful liquid demi color with
remarkable ability to really COVER GRAY. This advanced brand is extremely health conscious and supportive of our planet's survival. Packaging, ingredients and all materials
are both health and planet friendly. MANY chemicals like silicone, phthalates, parabens and
alcohol have been omitted. A number of clients who are sensitive or "allergic" to other brands MAY (after a patch test), be able to use BEAUTY FUSION with complete comfort.
AND, by adding an OXIDIZER (alkaline) to the BEAUTY FUSION DEMI PERMANENT Liquid color, we transform the product into a Permanent Hair Color which both lifts and
deposits! I am testing these shades now, here in Houston, at KHARISMA Salon, and
find the results to be both beautiful and predictable.
CELEB - An Old Friend is NEW AGAIN. For those of you who remember ARTEC color shampoos and conditioners, the genius behind the line, Leland Hirsch, has created CELEB.
The line consists of two types of color shampoos and conditioners: Gemlites (for lovely
natural looking shades which deposit and HOLD real color), and VIRAL.. shampoos and
conditioners for the fashion-forward, in brilliant shades of red, pink, violet, blue, green and
yellow. WONDERFUL for the back bar and for retail.. and you can customize/intermix shades is special bottles which are available. GREAT FOR BUSINESS! CELEB is available at Cosmoprof and at Armstrong McCall.
More Industry News coming your way. Join me for classes, coming soon to Houston and
to Cleveland. Class plans also in the works for Palm Beach Gardens. For class hosting
at your salon, please contact me for further information. beth