As a career colorist and color educator, I do all I can to stay current. Of course I use
my "tried and true" color friends .. the shades, categories and brands I love. AND I
promise to share new color news with you, as well.
I'm looking forward to testing Paul Mitchell's new demi color, which is on its way to me!
And, as you have seen at my recent IMMERSION classes, we examine not only our
stand-by favorite formulas, but new ones as well.
Right now, I'm very focused on learning all I can about Evo's new entry into hair color:
HUE Universe. This brand features a permanent creme color as well as a demi liquid.
And, I'm continuing my efforts, exploring Wella's Shinefinity demi gel color. In addition
to testing on swatches, I'm using new formulas I'm beginning to trust on my clients.
HUE Universe is expensive, but lovely. The permanent shades are housed in
in a 3.5 oz tube. 1 oz of color is mixed with 1 1/2 of developer. I can report
that the neutrals in this line, named simply by the level: 3, 4, 5, 7, and 8,
are lovely and COVER GRAY 100 percent. I'm also very happy with their
7.03 shade.. it's great to cover gray to a warm level 7 AND to intermix with their copper
shades like 6.4 and 8.4. This evaluation is just a start.. I will keep you posted.
With Shinefinity, which contains no alcohol, and is a Gel Demi, I am particularly happy with
the warm shades. Again, I have only begun my evaluation. If you plan to try these
at your salon, here are the "starter" shades I recommend: 8.34, 7.34, 5/37, 5/43,
04/07, 10/36, 09/02. and 00/00 (clear). Shinefinity is mixed, equal parts, with its
More new .. and "tried and true" formulas coming your way. Stay tuned. And, if you live
near Chicago, or near Austin, Texas, please register to join me for a day of IMMERSION
INTO HAIR COLOR with Beth Minardi. All Day color sessions, small groups, set-by-step
demo, "explore a shade" section... lunch and diploma included. You can register here on our
page or go to my Facebook Group Page (the page is FREE!). Group: Conversations with
Top Color Professionals by Beth Minardi. Spring is on the way! Enjoy the sunshine. B