SHINEFINITY - Read about Wella's new GEL DEMI. Shiny, Sheer, No Alcohol!

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This sceintific information from chemist C. R. Robbins: A major side reaction of bleach application and processing on the hair involves...

I think most of us have been asked to do something we think is "rather crazy", and which is not in the client's best interest. Managing...

When a chemist defines how bleach acts in the hair, they note that bleach has the ability to dissolve (eliminate) golden-orange pigment...