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WELLA's NEW "GEL DEMI" Line

As many of you know, I believe the performance of Wella's creme demi line, COLOR

TOUCH... as a top performer in that category. I always wondered why Wella never

added an acidic liquid demi to their brand.


Right now, WELLA has done that. with a "drip free" GEL DEMI which is sheer, shiny,

conditioning, and although it begins processing in a alkaline base, it quickly becomes

acidic when in contact with those faded hair lengths or when applied to bleached hair.


SHINIFY by Wella, is coming to salons this month. In NYC, Paramount Beauty Supply

will distribute the line. And, Cosmoprof and Armstrong McCall will also sell the brand. I'm

thinking other distributors will, asl well ...


AND, Moroccan Oil's new liquid demi line, as well as their permanent creme color are coming your way very, very soon. Now, there is NO NEED for you to add or change

the brand(s) you are using now. I share this information to keep our professional members

up to date with "what's happening" in our colorful world. I look forward to receiving your

comments and to seeing you in my IMMERSION INTO HAIR COLOR classes taking place

throughout America this year! B


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