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AT LAST ! NEW SHADES THAT ARE EXCITING!

THESE JUST IN FROM ITALY! I'm reminded of the gorgeous Goldwell shades that

revolutionized the color world by adding brilliant shades that could be used alone,

intermixed or mixed with softer-neutral shades to create more "main stream/gray

coverage" results. The recent release of constant introduction of "BLAH" super-blended,

often "muddy" shades was important, but, at LAST there are some new exciting

shades worth mentioning. Just an FYI. .. The TREND as we look toward FALL, '23 is

warmer, hotter, and at times creating gorgeous "non-fantasy" red, copper and golden

copper tones.


ENTER THESE NEW SHADES FROM ARTEGO, under the IT"S COLOR brand. These

are packaged in 5.1 oz tubes, mixed with equal parts of 20 volume developer, and are

formulated with a much lower ammonia content and rich pigment weight. TAKE A LOOK

at these exciting shades:

6Copper/Orange. 7 Copper/Orange, 6Copper/Orange. 8Golden/Copper and 8Copper/Golden. AND, at a price of less than $10.00 for a 5.1 oz tube!


Let's be on the lookout for other great brands to begin re-introducing truly luscious shades that give salon colorists both the POWER and the CONTROL to be creative.

Interested: Call Elisa at 817-877-7384, or Damion at 561-252-0544. Or contact

your Artego representative. To chat with me, please leave a comment here.


JON ME MONDAY, AUGUST 21st at Noon, Eastern Time for my FREE ZOOM COLOR

CLASS. To receive a reminder and be registered (no charge!)... Go to the top of our

page here. CLICK where you see "GROUP CLASSES AND EVENTS". Add your name

and email and you are IN! Ask anything you want. It's time to SHARE our thoughts

about salon professional hair color. B

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