BECOME A NECESSARY PART OF YOUR CLIENT's WORLD!

Acknoledge your own power and plan to use that power. This sounds easier than it

is, but doing this can change your salon world. Aside from the color, cut, or style you

create for your client, think about this:

WHEN YOUR CLIENT CHECKS INTO YOUR SALON, SHE SHOULD BE ABLE TO CHECK OUT OF HER "WORLD". Her vsit. .. a few minutes, an hour, or more, should create a

space where how she looks and feels MATTERS. ... With cell phones, busy lives and tight

schedules, this is not easy to create. But, try to make every visit a place of respite..even

if only for a few minutes.

Greet her warmly. eye contact matters. Lead her to her chair.. unlocked, clean and inviting. Offer her a beverage. And before doing anything else, pull up a chair and look her in the

eyes... NOT through the mirror. Let her know you are delighted to see her. Ask her how

she is feeling. Then find out what she wants most today... Try to really "BE THERE" for

her.

Are you dressed for work? No torn shorts, ill-fitting or dirty clothing? No flip flops. is your hair combed, neat and appropriate? Do you feel fresh and clean? Is your station uncluttered and free of spills or debris? If you live where it is cold, have you or someone

else taken her coat and placed it away from salon products? Rather than saying "OK

go get shampooed".... Ask her to "follow you" toward the sink and be sure she is comfortable

there. What happens at the sink MATTERS. Lousy, insufficitnt shampooing guarantee a lousy visit. If you do not shampoo the client.. be certain that the person doing so knows how

to provide a great shampoo. Towels must be clean and NOT TORN.

Some clients NEED to talk. Others don't. So, take the energy and focus to "feel out" what your client prefers. Let her take the lead. If she asks you how you are. Answer her, quickly and sincerely, but do so without taking up HER TIME. If you are sick, in trouble or upset, and

she has not known you.. or does not ask. DO NOT VOLUNTEER THIS INFORMATION>.

Make certain that the client is comfortable: Not wet, hot or too cold. If she seems "not into" the music.. change it!. Are you working in a space where polite, professional people surround you? I hope you do. Remember always, that we are in the "Experience business"... And, providing happy, memorable experiences make the difference between

a client who you may see from time to time and a client who is ready to schedule her next

service before she leaves today. So, be a SALON SERVICE SANCTUARY.... Your success

and future depend upon this even more than you might know. Beth