Well-meaning clients (and colorists) try hard to properly care for pastel shades. And
perhaps THE most popular blonde hair care product for both home and salon use
is "purple shampoo"..... !! BUT! Sometimes a "good thing" can become a "bad thing".
We're seeing new clients visiting our salon whose blonde hair might be in acceptable
condition, but whose hair lengths have no shine, look "dingy" and sometimes reflect a
grayish-silver shade. In an effort to keep their hair from becoming brassy or too golden,
many share that they use a violet or purple shampoo EVERY SINGLE TIME THEY
WASH THEIR HAIR. Hey! Lightened hair is POROUS... so it "grabs' tone from various
shampoos, conditioners, mineral-containing water... and from hair styling products. So,
even hair that's washed almost daily can become stained from various types of build-up.
While we frequently use violet-toned shampoos at the salon, including White Diamond
and Extreme Silver by CELEB Brands, we are careful not to "over do" it. And, we urge
our blonde clients to restrict application of violet or color-carrying treatments to once
every three or four shampoos. Instead, we recommend that they alternately use a gentle, conditioning shampoo like Gold Lust from Oribe, Kerastase new Acide' Shampoo, Milbon's
Reparative Shampoo or another mild, low pH hair cleanser.
And when a blonde "gone dull" visits us, the first part of our appointment is removal of the
offending deposits in her hair. L'Oreal's Metal DeTox shampoo, Redken Pre-Art, Maliu's
Mineral Deposit Removal shampoo and detoxifying packets, and others, provide wonderful
ways to "color correct" this type of situation at the sink. These all effectively remove the
violet, ashy "stain" caused by overdosing application of violet shampoo. The option takes only a few minutes, and the clarification is immediately visible! As we dry the hair prior
to beginning their coloring process, many say, "Wow, my hair already looks better".
We are coloring a living canvas. And, as you know, we obtain the most beautiful results
when we start our work on a "canvas" that is clean! I look forward to seeing you and your
professional friends at my IMMERSION INTO HAIR COLOR CLASSES. Join me at a
spot near you. Boston, Chicago, and Cleveland are next on my list. And, as always, classes
will be posted first, HERE on our website for career colorists: www.BethMinardi-AllAccess.