NOW: INGESTIBLE BEAUTY

When giant, successful corporations invest in a TREND.. they do so ONLY AFTER

conducting due diligence, careful research, and detailed financial consideration...

Last week, Unilever purchased a brand called GRUNS. The internet announcement

shared that... TEN MILLION GRUNS GUMMIES are shipped, from GRUNS EVERY

DAY!!!! (??)...They are sold in packs of sixty gummies, and contain 60 ingredients from

organic fruits and vegetables along with pre and probiotics which support a balanced

microbiome in the digestive track. The Happi Report also noted that Unilever is

merging with McCormick...

Several companies, to date, have been adding to ingestible and body care products

designed for health and wellness.. which includes beauty and hair. VIVISCAL (a brand

I observes as being highly effective for hair growth) continues to succeed.. with strong research supporting how it provides the nutirents necessary for hair/scalp health.

Olly, Nutrifol and newcomer MaryRuth (available at Ulta Stores, with

its Morning Multi and Hair Growth Supplement, report steady growth. With

Olly offering it's Mood and Skin Line...in four categories: Calm, Revive, Bright and Renew..

And Nutrifol sales at salons and via other outlets is experiencing continued growth.

And, today, we see that Dyson has entered the scalp health business. With Dyson Amino

Leave-In Scalp Bubble Treatment. As my friends here know, I have long believed that the

next "big thing" in salon beauty will be scalp wellness and scalp care. Healthy hair grows

from a healthy, clean, energized scalp... I'm wondering if one of the salon-centered giants

will create an ingestible beauty collection of products available AT BEAUTY SALONS for

clients visiting their chosen salon professional...... and so it goes. Thank you for reading

this. Comment here with any thoughts you might wish to share. And, please ask one of

your salon friends to join us: Supporting our community by subscribing here on my

website for salon professioanls. .With Abundant Thanks. ........... Beth Minardi