Be Aware of People Who Enjoy Suing Other People

Throughout modern history, and particularly during times of unrest, we are made aware of

those who attempt to obtain money by suing people, salons or companies both large and small.

i just finished reading about lawsuits entered several years' ago by two women who purchased a well-known at-home hair color brand which advertised that it substituted

"bad stuff" with more modern, less damaging ingredients. The new ingredients were

clearly listed on the product packaging. And, as USUAL, the buyer was directed to

conduct a color "preview test" before applying the product to their entire head. .. As you

know, FEW people do this. The individuals complained that after using the products (both

were in shades of brown), their hair felt "worse than ever", and that their hair was "ruined".

So they sued the color brand. FYI: Color brands can afford and pay for top notch legal expertise. Prior to launching a product to the consumer market, the

lawyers evaluate and approve or disapporve of every word in a product claim or instruction.

This lawsuit cost the manufacturer lots of time and money... and we have no way of knowing

whether or not manufacturer instructions were followed, or if a "preview" test was conducted.

We also do not know the history of the hair here.. was it previously colored? Bleached? Chemically texturized?

I have personally watched people participating in a "two way mirror, blind focus group, refuse

to follow instructions. So, when applying a product, some of them (not all) apply color to

their roots and then, immediately bring the remaining product down onto their hair lengths

believing that it's better not to "waste" product and that the color applied "all over" the head

will do a better job. -- In most every case this is a very bad idea. Again, we have no information regarding how consumers apply products to their own hair at home.

Long story short: The manufacturer won the case, and they remain successful. .. But the negative publicity, money and time spent defending themselves was costly in many ways.

On the consumer's side:

Was their hair damaged? Did they follow instructions? Were the "new" ingredients "better"

than those formerly included in the product deck. We will never know. Hair history will play itself out.

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