L'OREAL DIARICHESSE...

Today, my client, who has VERY RESISTANT gray hair and who desires her regrowth

area to become a rich mid-to-light brunette, has created a challenge. When her

color is processing, I routinely highlight and/or lowlight her hair, and glaze her with

a demi liquid shade at "the sink"..

Today, my respect for the performance of demi creme hair color was reinforced. When we

wish to COVER GRAY WITH NO "LIFT" of the "still pigmented" hair, which has not

yet turned gray. Here's what I did.

RICHESSE to the rescue: I mixed equal parts of DIA-RICHESSE 4.3 (light golden brown)

with five volume developer. I applied this formula (CAREFULLY!) to the regrowth area and processed the formula under heat for 25 minutes. The gray coverage with rich, complet and lovely...

When I created my own line, I remembered how various demi creme shades so beautifully

COVERED Gray. Wella Color Touch can do this when mixed with Wella 1.9% developer..

equal parts color and developer. YOUR perfect application and correct processing of

the formula make all the difference!