top of page

WHAT Is ME+. ??

ME+ dye technology, by Wella was created to minimize possible NEW allergy or sensitivity to hair color. It is present in many shades of Wella Kolestone Perfect Hair Color. This ingredient is a scientific development created by the chemists st Wella. Wella educators explain this completely during their brand lesrning sessions.


Be clear: Some individuals can be sensitive to ANY product or ingredient. That is why manufacturers direct that patch tests are performed prior to every application of color! B


60 views2 comments

Recent Posts

See All

SALON USE ONLY -- But IMPORTANT

Several manufacturers offer very effective, very low Ph shampoos intended for use ONLY at the backbar.. when lightener or color are being removed from the hair. These exist usually at a ph of around

‘COVERAGE’ of Gray.. Reality vs Perception

When gray hair is processed with a color formula ( category, level, tone, etc). The term ‘coverage’ is a matter of interpretation and perception. For many salon pros, ‘coverage’ of gray obtained from

How DYES Behave - A Bit About PPD

Aside from Henna, most every hair dye is a synthetic dye. Synthetic dyes are produced from various chemicals. Chemical dyes are available at an affordable cost, have fine optical properties (color)

2 opmerkingen


Thank you Beth I love reading and hearing you teach about hair color and new technology your an amazing educator and I would love to hear you talk about new hair color technology. Can you research more about ammonium carbonate in the new new Koleston express by wella. Thank you so much.

Like
Reageren op

Ron. All 10 minute color has a big job: It needs to penetrate through the cuticle and into the cortex .. rapidly.. in order to do its work which is to lift, deposit and cover gray — all in 10 minutes of processing time. Other brands use ammonium theoglycolate to accomplish this. Wella has created their own unique alkalizing agent to help colorists perform this task. Can I guide you to a Wella educational specialist? I love helping you, but Wella has a great team of top Wella experts who are ready to help. Thx for reaching out. Delighted to count you as one of our members here. B

Like
bottom of page