WHAT Is ME+. ??

Beth Minardi
May 13, 2024
1 min read

ME+ dye technology, by Wella was created to minimize possible NEW allergy or sensitivity to hair color. It is present in many shades of Wella Kolestone Perfect Hair Color. This ingredient is a scientific development created by the chemists st Wella. Wella educators explain this completely during their brand lesrning sessions.

Be clear: Some individuals can be sensitive to ANY product or ingredient. That is why manufacturers direct that patch tests are performed prior to every application of color! B

4 Comments

ronjohn09272014

May 14, 2024

Thank you Beth I love reading and hearing you teach about hair color and new technology your an amazing educator and I would love to hear you talk about new hair color technology. Can you research more about ammonium carbonate in the new new Koleston express by wella. Thank you so much.

ronjohn09272014

Jun 02, 2024

Replying to

Beth,

I did some education with wella and have used the new Koleston express and let me say this. It has very limited shades and the uses for it is very limited. I find men like it because it’s an in and out service for grey and also lots of men tend to be discreet about hair color. I am disappointed with it . I am a chair renter and it just doesn’t make me enough money for it to be worth the few benefits of it. A lot of times I like my male clients to bring a photo of them selves when they had there natural color and I try to color match as close as possible an…