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INVISIBLE -- But It's THERE
When using permanent hair color. The final color you obtain is formed from the interaction between: 1. The color formula's dyes and...
Beth Minardi
Dec 10, 20241 min read
February 10th My Class in Texas
Im presenting a full day of hair color learning, Monday, February 10th, 2025, at Lulu's Salon in Galveston, Texas. A career-building,...
Beth Minardi
Dec 9, 20241 min read
CONSIDERING "LEVEL"
As you see, Pantone's "Shade of the Year" for 2025 is MOCHA BROWN... defined as a light brown infused with soft warm tones. If you look...
Beth Minardi
Dec 7, 20242 min read
Emergency Hair Color "Lifting" Shampoo
BAKING SODA has a pH of 8, which means that it is ALKALINE You may find yourself needing a chelating shampoo to deeply cleanse.. or...
Beth Minardi
Dec 7, 20241 min read
Remember the ‘Red Zone’….
The broadest way to define hair color formulation: Creating salon hair color requires the control, or maximization…. or elimination of visible ‘red’ in the hair.
Beth Minardi
Dec 5, 20241 min read
A QUESTION OF BALANCE
Avoid "regret" when meeting a new client who has requested a "retouch" of their current shade. If that root area is darker than the hair...
Beth Minardi
Nov 24, 20242 min read
CHOOSE YOUR WEAPON!
As you know, for a hair color to be "permanent" it must PENETRATE into the hair's cortex where the formula lifts natural melanin as it...
Beth Minardi
Nov 13, 20241 min read
YOUR HEAD, YOUR HANDS, YOUR HEART. -- More Important than product!
Every salon colorist needs great hair color product in order to help them make color "dreams" come true. HOWEVER, while we ALL have our...
Beth Minardi
Nov 11, 20242 min read
INSPIRATION - A BEAUTIFUL MIND - A Few Quotes from Marilyn Monroe
"One of the best things that ever happened to me is that I am a woman. THAT's the way all women should feel!" "Dogs don't bite. Only...
Beth Minardi
Nov 2, 20241 min read
MYTH: Non-Ammonia Permanent Hair Color as being "Non-Alkaline"
As a salon professional, the choice is YOURS! As always, I believe that you should purchase and enjoy the products you prefer. However,...
Beth Minardi
Nov 1, 20243 min read
Estimating Hair Color Product Behavior
Dyes are created by arrangements of molecular structures. They modify light rays. This is known as color saturation. Permanent hair...
Beth Minardi
Oct 19, 20241 min read
Managing Melanin As We LIGHTEN Hair
Whatever we do as we color hair, the result is most always a mixture of TWO things: The natural hair color we are dealing with The...
Beth Minardi
Oct 17, 20241 min read
VERY DEEP THOUGHTS: Visualizing Hair Color
Advanced hair color technology provides us the ability to manipulate not only the melanin located inside the the hair's cortex, but to...
Beth Minardi
Oct 15, 20241 min read
GOOD HAIR -- Don't Miss This!
Right now, on HBO MAX, don' miss the movid entirled GOOD HAIR. salon professionals can enjoy a great look into the business of salon...
Beth Minardi
Oct 12, 20241 min read
CATCH STEVEN MOODY.. on PODCAST
On YouTube and Spotify, you'll enjoy seeing the wonderful Steven Moody, sharing his wisdom and impressions on the world of salon beauty....
Beth Minardi
Oct 8, 20241 min read
Do you need FREE Hair Color?
I live in Houston, Texas, and have a large amount of new, unopened containers of Creme and liquid hair color. I teach for ArtegoUSA’s ...
Beth Minardi
Oct 2, 20241 min read
I was Surprised. Details About Conditioners and Masques
One key manufucturer in Europe conducted a project that evaluated the PH of conditioning products developed by many numerous, top level ...
Beth Minardi
Oct 1, 20241 min read
About Our Business
On YouTube, Spotify and Apple Podcasts: Monday, September 30th. Please view ARTISTS, ICONS and ENTREPRENEURS. I was honored to be...
Beth Minardi
Sep 24, 20241 min read
NEW Information - Science
Wow! I’m connecting with other color experts who test color and color care products ‘across the board’; meaning that rather than...
Beth Minardi
Sep 24, 20241 min read
Interesting Chemical Color Information
Ammonia is a naturally occurring gas. When bubbled into water Ammonium Hydroxide is created. This is an ingredient in permanent Hair...
Beth Minardi
Sep 19, 20241 min read
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