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ERROR-RESISTANT HAIR LIGHTENING
There are many times when our ability to slightly lighten natural color one level can effectively create great beauty. We call this...
Beth Minardi
Jun 21 min read
WAIVER FORM For PATCH TEST
As we know, a patch test revealing any sensitivity to hair color, is required to be provided prior to each and every hair color...
Beth Minardi
May 312 min read
Controlling Color Action - Fact vs. Fiction
Speaking with so many talented salon professionals continues to be one of the most joyful parts of my life. Almost everyone I know has...
Beth Minardi
May 262 min read


How to Choose the Right Hair Colour for Your Skin Tone
Choosing the best hair color for your skin tone doesn’t have to be hard. With a little help and some basic tips, you can find a shade...
Zeta Access
May 183 min read
A NEW GENERATION of Color Refreshers
Great colorists traditionally "finish" a color appointment by refreshing faded hair lengths using an acidic glazing formula. This is...
Beth Minardi
May 183 min read
LOW Commitment Color That CARES
DAVINES introduces the first ever Regenerative Organic certified ingredient in Davines hair color. THE PRESENT TIME is a demi-permenent,...
Beth Minardi
May 171 min read
MAKE MORE MONEY
I've learned that most salon color clients do not respond well if we try to explain why they should avoid "going gray". This decision...
Beth Minardi
May 102 min read
PERMNENT COLOR PH CHANGER
Members here are asking how they can transform a permanent hair color into a less alklaine solution..... Creating deposit without "lift"...
Beth Minardi
May 91 min read
A GORGEOUS HIGHLIGHT Accenting Natural LEVEL 3 or 4 BRUNETTE Hair
When a client understands that her natural skin tone and eye color, are WARM, and when she has natural rich brown hair, levels 2, 3 or 4,...
Beth Minardi
May 82 min read
CHANGING PERMANENT HAIR COLOR Into A DEMI-PERMANENT FORMULA
Hair color chemistry continues to fascinate me. I observe new liquids coming on the market. These are designed to be added to your bowl...
Beth Minardi
May 72 min read
MORE COMPETITION - Madison Reed is On The Move
Those who have read today's Wall Street Journal may see that Madison Reed is planning to take another bite out of the salon professional...
Beth Minardi
May 62 min read
AVOID "UNEVEN" Color Results.. It's Easy!
We have all seen hair color that looks lighter and brighter near the scalp, but, closer to the ends of the hair lengths, the color looks...
Beth Minardi
Apr 302 min read
Creating "Cool" Light Brunette Color
When I first began studying color, I attended a major educational event where one of the most frequently asked questions was "How can...
Beth Minardi
Apr 282 min read
Re: "ORGANIC HAIR COLOR
Refer to THE ETHICIST: In the April 26th edition of the New York Times
Beth Minardi
Apr 263 min read
GEORGE CLOONEY.. and HAIR COLOR!
As you may know, leading actor GEORGE CLOONEY, is known also for being wonderfully handsome. Right now, he is starring on Broadway, in...
Beth Minardi
Apr 242 min read
Who is Your "AUDIENCE"?
Aside from creating beautiful hair, salon professionals also serve as therapists and entertainers. If you see 12 people per day, you...
Beth Minardi
Apr 201 min read
GRAY HAIR - Image vs. Convenience
YES! "going gray" has become a trend.. even for a number of celebrities. And, of course, the choice is entirely up to your client. As...
Beth Minardi
Apr 183 min read
NEVER-FAIL TECHNIQUE - Gentle Lightening of Very Dark Hair
This very controlled yet EFFECTIVE tehnique allows you to effectively remove very dark dye from brunette hair.. OR to gently lighten...
Beth Minardi
Apr 162 min read
EVOLUTION - Salon Survival
Notes from Salon Business Guru, MARIA FONTANA: "The beauty business is NOT what it WAS.. Most of us were taught to "grind" "smile" and...
Beth Minardi
Apr 151 min read
SUCCESS WITH HUMAN HAIR WIG and HAIR PIECE HAIR COLOR
WIGS are a big business.. but not the type of wigs usually worn in the past!. We're talking about partial hair enhancers like human hair...
Beth Minardi
Apr 111 min read
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