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URGENT NEWS - Product Safety - Lead Content
Washington- Toxic Free Cosmetic Act. Washington State's Toxic Free Cosmetic Act A message for salon professionals This restricts the...
Beth Minardi
Jan 171 min read
CHEMICALLY NOT IDENTICAL
Mixing permanent hair color with a large proportion of low volume developer and, perhaps, adding a bonder.. does NOT create a formula...
Beth Minardi
Jan 21 min read
CHANGES EFFECTIVE TODAY
My association with Beecher, the USA distributor of ARTEGO ended on January 1, 2025. ARTEGO offers a number of great-performing hair...
Beth Minardi
Jan 22 min read
NEW HAIR REPAIR SERVICES: Beyond "Conditioning"
STAY TUNED! As a new year unfolds, more product designers will be introducing bio-memetic products that very effectively create hair...
Beth Minardi
Dec 30, 20241 min read
MORE: MARILYN MONROE HAIR
Many of you read the very interesting post we shared on my Facebook Group Page. Erin, a great hair, makeup and beauty blogger found some...
Beth Minardi
Oct 8, 20243 min read
PROCEED WITH CAUTION
While on-line video education can sometimes provide good instruction and inspiration, please remember that NOT ALL posts are completely...
Beth Minardi
Jun 5, 20243 min read
STOP! LOOK! EVALUATE!
BEFORE you begin mixing color, have you examined the current level and tone of your client's ROOT AREA? If not, you may be in for a very...
Beth Minardi
Sep 18, 20231 min read
"RED RIOT" - A Few Fun Formulas for the Artistic Color Professional
Some "Summer Sizzle" for those clients who are ready to try some tones reminiscent of "Old Hollywood" this summer. Pastel, shiny.. and...
Beth Minardi
Jul 6, 20231 min read
Beauty and The Government
Currently, beauty school owners are extremely concerned about changes in how the US Government may no longer fund beauty education. ...
Beth Minardi
Jun 24, 20234 min read
ENHANCED Color Options - FREE Instruction
Finally! It took me three months to test and then to write three chapters about how using BEAUTY FUSION PHYTO TECH color can enhance the...
Beth Minardi
Jan 10, 20231 min read


Managing a Failed Attempt at Single Process Blonding
High-lift shades of blonde permanent hair color can be beautifully effective... but they DO have their limits. When a client's hair...
Beth Minardi
Apr 13, 20222 min read
MANAGING The "Magic"of Marketing
I can't count the number of times I've purchased something that looked great, was pretty, or promised to magically improve my...
Beth Minardi
Sep 24, 20214 min read
The SCALP: What Lies Beneath is the Birthplace of the Hair
Leading dermatologists tell us what so many of us already know. Hair is "born" (formed) beneath the scalp in the hair follicle which is...
Beth Minardi
Oct 42 min read
SWATCH BOOKS TODAY
When comparing swatches attached to older charts with those swatches displayed today, I see a very visible difference. When I look at...
Beth Minardi
Sep 303 min read
Following Manufacturer's Instructions... (almost all of the time)
I share this important color tidbit with you.. with a bit of trepidation! Why? Because in this instqnce, I am not following...
Beth Minardi
Sep 282 min read
OBSERVING OXIDATION - AN EXPERIMENT
Do you need to clean silver in your home? Perhaps a bracelet, flatware, a tray or a candle stick? Try this to observe a "good way"...
Beth Minardi
Sep 111 min read
READ NOW: See my post on that "other" part of the hair color service.
Providing gorgeous hair color results is only a part of what we do. See my new post on creating a memorable experience for your clients. ...
Beth Minardi
Sep 101 min read
CREATING THE PERFECT HAIR COLOR SALON EXPERIENCE
Creating fabulous salon hair color results is a big part of what we do.. But, the other part of our work involves how we help clients...
Beth Minardi
Sep 102 min read
REVERSE FOLLICLE AGING: A Higher Dose
Now, another highly effective way to reverse follicle aging.. and the accompanying, related loss of hair. A HIGHER DOSE to the rescue....
Beth Minardi
Jul 251 min read
Delicious Cinnamon Copper Brown results on Pure White Hair
Mix this permanent Hair color formula with 20 volume developer. Apply , process and enjoy. Equal parts of 6.1 and 4.4. Yep. Ash and...
Beth Minardi
Jul 91 min read
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