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How Bleach Affects Tensile Strength of the Hair
This sceintific information from chemist C. R. Robbins: A major side reaction of bleach application and processing on the hair involves...
Beth Minardi
Aug 101 min read
The EMOTIONAL Side of Salon Color
I think most of us have been asked to do something we think is "rather crazy", and which is not in the client's best interest. Managing...
Beth Minardi
Aug 62 min read
HAIR LIGHTENER (Bleach) vs. High Lift Permanent Hair Color
When a chemist defines how bleach acts in the hair, they note that bleach has the ability to dissolve (eliminate) golden-orange pigment...
Beth Minardi
Aug 43 min read
NEW BEGINNINGS - HAIR COLOR for a New GENERATION
About ten years ago, two brilliant women, Meagan Scarlett and Liora Dudar began taking steps to reinvent hair color. And they did! Their...
Beth Minardi
Aug 32 min read
HERE'S MY LIST: THESE ARE THE HAIR COLOR "BASICS" A NEW COSMETOLOGY SCHOOL GRADUATE SHOULD KNOW
I THINK MOST NEW BEAUTY SCHOOL GRADUATES BEGIN WITH ENTHUSIASM AND WITH THE DESIRE TO SUCCEED. I ALSO OBSERVE THAT COSMETOLOGY SCHOOLS...
Beth Minardi
Aug 24 min read
MASSIVE CONFUSION - Let's Discuss Color Developer (Peroxide)
I'll start this color lesson with a bit of history. FIRST: The invention of modern permanent hair color by LOreal founder, Mr. Schiller:...
Beth Minardi
Aug 12 min read
MEET ME FOR COLOR CLASS!
OCTOBER: A great month to enjoy diving DEEP into career-boosting hair color education! Come learn with me! Observe and participate as we...
Beth Minardi
Jul 312 min read
HAIR COLOR CLASS -- October, 2025
PLEASE LEAVE A COMMENT here if you are interested in joining me for a full day of important, career-boosting hair color learning. I'm...
Beth Minardi
Jul 291 min read
REDUCING COSTS PER SERVICE
As you know, I love demiperment hair color. ... however, product prices continue to soar. ONE GREAT OPTION many salons enjoy: TOTAL...
Beth Minardi
Jul 191 min read
Preventing "Hair Color Fade" Right There the Sink.
Shocking but true! Particulary after using a formula containing a high lift blonde shade of hair color, or a creme or powdler lightener,...
Beth Minardi
Jul 182 min read
GIANT ADVANCE IN SALON HAIR COLOR
Color for the next generation: LOREAL has reimagined MAJIREL! MAJIREL: THE NEXT GENERATION: More efficient formulas offer: Easier...
Beth Minardi
Jul 131 min read
Soft, "Budget Friendly" Transition to Gray Hair
For the client who asks for help as she transitions to gray hair, start by BLENDING the white hair near the scalp and as that processes,...
Beth Minardi
Jul 121 min read
SCIENCE: Why Dark Hair is Shinier than Lighter or Gray Hair
Whether natural or color-treated, dark hair often appears shinier than lighter hair because part of the light is reflected at the outer...
Beth Minardi
Jul 51 min read
REFRESHING FADED RED HAIR DURING THE SUMMER MONTHS
Let's address two types of red hair: A rich "copper red" which has lost it's "punch" and luster A lighter warm "golden-copper" peach...
Beth Minardi
Jul 12 min read
PROTECTING HAIR CONDITION
When creating a shade of color which is lighter than the natural hair, or when removing synthetic color from the hair, the product we use...
Beth Minardi
Jun 282 min read
NN Hair Color Shades
When your client requests complete coverage of gray, using NN shades promise that the coverage will be COMPLETE. Frankly, even before...
Beth Minardi
Jun 271 min read
Gray "COVERAGE"... Today
Right now, we are caring for two different requests from clients asking to COVER their gray hair. Client type one: The client who...
Beth Minardi
Jun 202 min read
Metal Detoxification
One of the important features of Wella's Illumina Hair Color brand, is that it contains a demineralizing ingredient!. So, this modern...
Beth Minardi
Jun 141 min read
BEST METHOD for LONG-LASTING GRAY BLENDING!
"Gray Blending" is not new.. many of us have been doing this for YEARS!. This technique allows us to use the client's gray hair as a...
Beth Minardi
Jun 142 min read
Be Aware of People Who Enjoy Suing Other People
Throughout modern history, and particularly during times of unrest, we are made aware of those who attempt to obtain money by suing...
Beth Minardi
Jun 92 min read
ERROR-RESISTANT HAIR LIGHTENING
There are many times when our ability to slightly lighten natural color one level can effectively create great beauty. We call this...
Beth Minardi
Jun 21 min read
WAIVER FORM For PATCH TEST
As we know, a patch test revealing any sensitivity to hair color, is required to be provided prior to each and every hair color...
Beth Minardi
May 312 min read
Controlling Color Action - Fact vs. Fiction
Speaking with so many talented salon professionals continues to be one of the most joyful parts of my life. Almost everyone I know has...
Beth Minardi
May 262 min read


How to Choose the Right Hair Colour for Your Skin Tone
Choosing the best hair color for your skin tone doesn’t have to be hard. With a little help and some basic tips, you can find a shade...
Zeta Access
May 183 min read
A NEW GENERATION of Color Refreshers
Great colorists traditionally "finish" a color appointment by refreshing faded hair lengths using an acidic glazing formula. This is...
Beth Minardi
May 183 min read
LOW Commitment Color That CARES
DAVINES introduces the first ever Regenerative Organic certified ingredient in Davines hair color. THE PRESENT TIME is a demi-permenent,...
Beth Minardi
May 171 min read
MAKE MORE MONEY
I've learned that most salon color clients do not respond well if we try to explain why they should avoid "going gray". This decision...
Beth Minardi
May 102 min read
PERMNENT COLOR PH CHANGER
Members here are asking how they can transform a permanent hair color into a less alklaine solution..... Creating deposit without "lift"...
Beth Minardi
May 91 min read
A GORGEOUS HIGHLIGHT Accenting Natural LEVEL 3 or 4 BRUNETTE Hair
When a client understands that her natural skin tone and eye color, are WARM, and when she has natural rich brown hair, levels 2, 3 or 4,...
Beth Minardi
May 82 min read
CHANGING PERMANENT HAIR COLOR Into A DEMI-PERMANENT FORMULA
Hair color chemistry continues to fascinate me. I observe new liquids coming on the market. These are designed to be added to your bowl...
Beth Minardi
May 72 min read
MORE COMPETITION - Madison Reed is On The Move
Those who have read today's Wall Street Journal may see that Madison Reed is planning to take another bite out of the salon professional...
Beth Minardi
May 62 min read
AVOID "UNEVEN" Color Results.. It's Easy!
We have all seen hair color that looks lighter and brighter near the scalp, but, closer to the ends of the hair lengths, the color looks...
Beth Minardi
Apr 302 min read
Creating "Cool" Light Brunette Color
When I first began studying color, I attended a major educational event where one of the most frequently asked questions was "How can...
Beth Minardi
Apr 282 min read
Re: "ORGANIC HAIR COLOR
Refer to THE ETHICIST: In the April 26th edition of the New York Times
Beth Minardi
Apr 263 min read
GEORGE CLOONEY.. and HAIR COLOR!
As you may know, leading actor GEORGE CLOONEY, is known also for being wonderfully handsome. Right now, he is starring on Broadway, in...
Beth Minardi
Apr 242 min read
Who is Your "AUDIENCE"?
Aside from creating beautiful hair, salon professionals also serve as therapists and entertainers. If you see 12 people per day, you...
Beth Minardi
Apr 201 min read
GRAY HAIR - Image vs. Convenience
YES! "going gray" has become a trend.. even for a number of celebrities. And, of course, the choice is entirely up to your client. As...
Beth Minardi
Apr 183 min read
NEVER-FAIL TECHNIQUE - Gentle Lightening of Very Dark Hair
This very controlled yet EFFECTIVE tehnique allows you to effectively remove very dark dye from brunette hair.. OR to gently lighten...
Beth Minardi
Apr 162 min read
EVOLUTION - Salon Survival
Notes from Salon Business Guru, MARIA FONTANA: "The beauty business is NOT what it WAS.. Most of us were taught to "grind" "smile" and...
Beth Minardi
Apr 151 min read
SUCCESS WITH HUMAN HAIR WIG and HAIR PIECE HAIR COLOR
WIGS are a big business.. but not the type of wigs usually worn in the past!. We're talking about partial hair enhancers like human hair...
Beth Minardi
Apr 111 min read
BIG ANNOUNCEMENT FOR SALON PROS!
Get rerady for an exclusive "unfiltered" heart to heart discussion with salon icon Maria Fontana and me, Beth Minardi, on my Facebook...
Beth Minardi
Apr 111 min read
SUCCESSFULLY DEEPENING BRUNETTE HAIR -- Avoiding "Black" Results
There is a very fie line between very rich, deep brunette hair and black hair. And we all know that hair of any measurable porosity.....
Beth Minardi
Apr 92 min read
TRUTH: BLACK TO BLONDE
Some clients who opted to wear very, very dark hair now look forward to warmer months... Deciding that being blonde might be a great...
Beth Minardi
Mar 312 min read
CLIENT FEEDBACK -- SURPRISING!
THIS MIGHT BE A SHOCKER... but here goes!! Salon pros know the importance of conducting a great consultation before beginning salon...
Beth Minardi
Mar 252 min read
AVOIDING UNWANTED "HEAT" when Base-Breaking
Slightly softening depth at the regrowth area, prior to creating a blonde highlight can be a great way to provide wonderful...
Beth Minardi
Mar 211 min read
BEST BOTANICALS At A Glance
The modern approach to beauty again focuses on the benefits of natural ingredients... supporting scalp health and hair condition. Listed...
Beth Minardi
Mar 201 min read
GROWING OUR PROFESSIONAL ASSOCIATION AS HAIR COLOR EXPERTS
Dear Hair Color Friend: Right now, many professionals.. both "long-term" and new, are struggling with the ever-growing costs of doing...
Beth Minardi
Mar 181 min read
BOSTON: My Master Class at Charles David Salon. Monday, April 28th... Time to Register!
Be IMMERSED in advanced hair color learning. It's easy to register ... and class size is limited. Charles David Salon is located in...
Beth Minardi
Mar 181 min read
REQUIRED LIGHTING For SALONS
Lighting experts will probably tell you the importance of TASK LIGHTING in your salon. When designing Minardi Salon in NYC, we were...
Beth Minardi
Mar 132 min read
CREATING INTENSE COLOR DEPOSIT!
Colorists often meet a new client whose hair lengths may be previously lightened and VERY porous... which suggests hair damage. As you...
Beth Minardi
Mar 92 min read
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